EK JWALAMUKHI Bala (Allu Arjun) is a programme director in MAA TV. He works in crime division and once he goes to Dhoolpet to shoot the illicit breweries. In the process, he bashes Murugan (Subbaraju), son of a notorious arrack smuggler Tambi Durai (Pradeep Rawat).
To save him from getting killed by Tambi Durai, the channel staff sends Bala to Kulu Manali, where Bala meets a sanyasin called Vaishali (Haansika). Bala loses Vaishali at first sight and finally succeeds in winning her love.
